In late January 2024, Dominic Hobson, editorial director at Future of Finance, undertook an interview with Max Heinzle. Lasting an hour, we originally posted it in its entirety:
Though we highly recommend viewing the video, we also understand that sometimes the good ol’ fashioned way – reading it – is just as valuable. So, we have edited down the interview a little and have published it in three posts, with this being the final part. You can read part one and two here:
Part I: https://21x.eu/post/21x-the-european-token-exchange-with-a-reassuringly-german-personality
Part II: https://21x.eu/post/21x-the-european-token-exchange-with-a-reassuringly-german-personality—part-ii-iii
We have included a timestamp for each question, so you can easily go to the relevant section in the video if you wish. While the flow of the text may not be perfect, we have tried to remain as faithful as we can to the recorded interview.
Enjoy the read – and do tell us what you think of Max’s perspective on developments in 2024 and further into the future, for both 21X and digital assets in the capital markets.
21X: The European token exchange with a reassuringly German personality
46:02 Dominic Hobson: What type of issuers is 21X aiming to attract?
46:41
 Max Heinzle: In the first place [we are looking at] issuers that are 
predominantly asset managers that already have products, that want to 
start trialling and take advantage of this new technology. So launching 
alternative investment funds or also the likes of issuers for bonds. I 
think these are a variety of different types of companies. We also know 
that there are some limitations again in the DLT Pilot Regime as to how 
big those companies can be, in particular when looking at equity 
offerings, for example. But we’re going to see products being launched 
that are rather also traditional products as we know them. Like for 
example, electronically traded- sorry, exchange traded – notes or 
exchange traded funds that in the next step will be made available in 
tokenised form or to fractionalise. Also the likes of private equity, 
private debt instruments, that normally would have a much higher 
threshold or minimum investment or subscription amount. These are 
certainly products that are in the pipeline. And that we will also see 
real estate, tokenised real estate, as part of financial instruments 
being wrapped into baskets. These are some of the examples. 
48:27
  Dominic Hobson: What type of investors is 21X aiming to attract – 
mainly institutional, mainly retail, or a mixture of both?
48:40 
Max Heinzle: We’re going to have both institutional and retail investors
 connected through the likes of brokers, financial institutions that are
 connecting to our regulated market. So the nature is really going to be
 both retail and professional, respectively institutional investors. 
Getting back to the question that you asked earlier: Who else is going 
to be a participant on that market infrastructure? Very traditionally we
 also have liquidity providers that we have entered into partnerships 
and projects with, that we are connecting either through API or even 
smart contract based. And then already, like I mentioned before, we have
 a set of listing agents that we will be working with that facilitate 
driving products also to 21X. On the buy side, more along the lines of, 
the likes of, brokers, neo brokers, banks, neo banks, and maybe also one
 or the other crypto exchange that wants to expand their product and 
service offering. 
49:52 Dominic Hobson: If 21X is focusing on the funds business, what about fund administrators and custodians?
49:57
 Max Heinzle: Obviously custodians, like I did mention before, are an 
integral part of our market infrastructure. Moving forward some of the, 
and just given the market stage and development where we are, 
development stage that we are at, some of the partners that we are 
looking to integrate already have their own custody set-up implemented. 
Others will make use of our integrated global custodial services. So 
that’s certainly another important part that you need in such a market 
infrastructure. And then rightly so, as you said, also fund 
administrators. So we are very pleased to be also working together with,
 for example, Apex Group. They are taking on, for example, also specific
 services in that field. 
50:57  Dominic Hobson: Does the fact 21X
 aims to embed its technology into customer systems – whether it’s an 
exchange or something else – mean 21X is also a technology business, or 
is it really about creating an ecosystem?
51:36 Max Heinzle: Yeah,
 I think that is right. I mean, the ecosystem that we’re trying to build
 will be critical for the success of a working, newly functioning market
 infrastructure layer where we need for certain roles to be taken care 
of. That in essence takes quite a lot, as we all know, and it depends on
 bringing various parties also to the table. I think that will be 
critical for our success. The fact of the matter is that things are 
running on blockchain, but I think we all know that most of us, we are 
using the Internet, but not many of us really know what is happening in 
the back and how the Internet functions. I think the kind of same thing 
goes also for blockchain technology. In the end it will be the low 
hanging fruits; it will be the efficiency and cost cutting; the 
efficiency gains and also the potentials for cutting costs that will 
supersede there and actually drive adoption. And for that purpose, we 
need to start with the underlying required infrastructure for that to 
happen. 
And does it need to be regulatorily compliant? I think, 
that being said, we see that many financial institutions or also 
intermediaries are delving into this subject. Some of them have been 
already early to adopt, others are still in the process of making 
decisions or are in the process already of implementation. So, it’s 
going to take some time. I’m positive to say that we see that what this 
trend that has been kicked off now and that development. As also Larry 
Fink said a few days ago, this is surely one of the new trends for this 
to actually come to life. 
53:49  Dominic Hobson: Success will 
take time. So, What is your shareholders’ view of how quickly you can 
turn what you’ve built into revenue? how you can scale it up and start 
actually to change the capital markets of Europe?
54:46 Max 
Heinzle: Lately, and just given that we already started our journey, 
like a good six and a half years ago, or almost, you could say seven 
years ago, our shareholders were always convinced and have a strong 
background also in blockchain technology. They were early adopters 
themselves as well. The conviction that the technology is here to stay 
and that it is going to have a big impact on capital markets as we know 
them today, referring to TradFi, I think that is an integral part, to 
actually have the means and the backing and also the conviction to enter
 such an innovative project and go down a route that obviously will lag 
in showing returns. But after all, it’s highly scalable and I think the 
potential that derives from it is enormous. So with the likes of some of
 the newly engaging strategic, more strategic, partners, I think there 
is a much more long-term perception of what it is that we are doing 
here. 
Actually, I catch myself sometimes, Dominic, being overly 
optimistic and wanting to see that things happen much faster. I’m a very
 impatient guy. I hear that from my employees and colleagues all the 
time. But, after all, anybody that has worked in capital markets and has
 dealt with change in banking and finance, knows that things do take 
time, and we’re, after all, talking about also systematic change. So I’m
 pleased and I’m happy to, on the one hand side, see that we have this 
backing. I mean, some of the shareholders of 21 Finance are family 
offices that have not only trusted us and followed our journey over the 
last couple of years very closely,but are obviously tremendously excited
 that we are in a position to become one of the first, if not the first,
 company in Europe to provide such an infrastructure. And what 
reconfirms it is that we see through the various conversations that have
 now started to really significantly increase, that there is a strong 
shift in sentiment and conviction. I mean, one thing that just goes to 
show is that most of the world leading banks have implemented and set up
 departments specifically addressing digital assets and have also 
launched or are engaging in such projects. And so it will take time. But
 nevertheless, we see that to get the ball rolling, we are getting all 
the ducks in a row, if you so want, with the respective partners. And 
the team and myself are very excited to finally start operating this new
 market infrastructure. 
58:11 Dominic Hobson: What are the main obstacles to adoption of token technologies by incumbent financial institutions?
58:59
 Max Heinzle: For sure [is] the fact that it has a new underlying 
technological stack. So, we’re talking about a new system, if you so 
want, and it needs to be connected, often, to old systems still, because
 a lot of those systems are just the underlying running systems. So 
there’s basically that part which is slowing things down. I think it’s 
also a question of education, understanding, regulation. It does take 
some time. After all, it is a new material and it does just take time 
for things to be reaching a point of understanding. And also, obviously,
 risks that derive from this new field of operating with digital 
securities, right? I mean, there’s a variety of liability and other 
risks that come alongside this subject that slows things down, right? We
 all know that, for example, receiving licences and receiving approval, 
just take us as an example, is a process that itself will take about a 
year’s time to be done. And if one considers all the preparation that 
went into it before you could even say it’s more along the lines of one 
and a half years to almost two years. So that, in itself, I think are a 
couple of good reasons why it will just take time. But nevertheless, for
 me personally, there is no question about whether it will happen or 
not. So that’s also the reason why we are thinking a bit more long-term.
We
 want to really try and now shift and be a driving force for projects to
 not so much be any more pilots, but actually really be real world 
use-cases, real world asset tokenisation, like they say, and then scale 
up our operation. And also the amount of products that we are issuing 
alongside with our partners. 
01:01:25   Dominic Hobson: How 
important to the lack of progress is the lack of inter-operability 
between blockchain protocols and blockchain protocols and traditional 
systems?
01:01:58 Max Heinzle: I think that it is a reason why 
maybe things are moving [slowly]. I mean, if we had more standardisation
 already, that would certainly accelerate also the development of this 
new market. But it is, after all, still a race that is to be won. And I 
think that there are some aspects and also some clear benefits of 
certain infrastructure layers, which is also why certain market 
participants are going to probably have to come to a consensus on what 
underlying technology is being used. And nevertheless, at the same time,
 interoperability is making advances. There are big advancements that we
 are seeing also in the space of interoperability. But yeah, I would 
agree. I think that interoperability as a topic for itself is another 
reason why things are not developing as fast as they could. If we had, 
say, an underlying standardised infrastructure layer. 
01:03:14 Dominic Hobson: Does 21X encounter resistance from organisations that fear they will be disintermediated?
01:03:51
 Max Heinzle: Funnily enough, not so much, Dominic. I think that there 
is still a lot of confidence in traditional capital markets and I think 
that, at the same time, it’s more the case that most of those large 
financial institutional players that we are dealing with, they see 
tremendous potential for themselves also moving forward: the cost 
cutting potentials for their current operations, being able to tap also 
into a new client base, reaching out to new customer segment. I think 
that’s definitely overweighing the sentiment and the feedback that we 
are getting. 
And I must say I think that it’s also pretty obvious
 that some of the traditional financial institutional players are also 
making moves themselves. I mean, they see this themselves also as an 
opportunity for them to maybe make shifts or amendments to the way they 
are set up in the future and also to the services and products they can 
provide in the future to their clients. But I think that, like I said 
earlier, Dominic, it will become very important for us to actually build
 an ecosystem and get market participants convinced that enabling 
tradability and trading and settlement and driving liquidity into 
tokenised securities is not a one-man job. 
01:05:32 Dominic Hobson: When will the founders of 21X know that they have succeeded in transforming the capital markets?
01:06:04
 Max Heinzle: So first and foremost, maybe to take first the short-term 
perspective, I think for this year in particular. For us, the big 
milestones and our core objectives surely are that we obtain the 
licence, that we take 21Xx live, that we see the listings of the first 
products, and that actually the magic starts happening so that we 
actually see that operations are running and that this is also being 
done in accordance with regulatory requirements. I think that in itself 
is surely [enough] for this year on our plate. And then if we look ahead
 and you mentioned like a five-year time span, and probably you’re 
talking about five years, because the DLT Pilot Regime is supposed to 
run now for three years, and then they’ve already talked about a 
possible extension of another three years. So that would make it, given 
that the DLT regime started last year in March, pretty much that five 
years. 
Moving forward, and what I think is going to happen, and 
also maybe to address specifically your question on the threshold. I 
hope not to get into any troubles for saying this but let me take an 
optimistic standpoint here. And that is, I think that what’s likely to 
happen is that the EU DLT Pilot Regime will become effective, hopefully 
already before the five years’ time have passed. But possibly then, 
right, because it is supposed to, like I said, run for three years and 
then extend it possibly for another three years. So that’s my one hope. 
And the other hope is that the regulator comes to understand that the 
thresholds, if we put them into perspective and if we see that 
institutional adoption is actually happening from the likes of regulated
 financial institutions and that we can prove to the regulator that 
things are running the way they are supposed to, that we can then also 
hope for the release of certain thresholds. I remain very optimistic 
there because, after all, when we are looking at market relevancy, 
that’s surely the direction that it will have to go towards. By the way,
 having said that, that would also be my hope for the product 
restrictions that we still have, right? Excluding structured products as
 an example. I think I’m very optimistic there. I think that what we 
will be seeing is that the regulator will start to walk and run together
 also with the market providers and this market will actually become a 
much less … There will be much less restrictions than there are still 
today. 
01:09:07 Dominic Hobson: Max Heinzle of 21 X, thank you 
very much for taking the time to share what you’re doing with the 
members of Future of Finance. 
01:09:15 Max Heinzle: Thank you, 
Dominic. It was a great pleasure. Thank you for giving me the 
possibility to talk about what we are doing today.
 
															 
															 
								